We commissioned an illustrator to create beautifully detailed colour images of twelve mice. These are hidden around the Mill, and those who find all twelve win a chocolate mouse (made by Bex’s husband, artisan baker Johnny Spillings). It’s been hugely popular, with the chocolate mouse supply having to be replenished regularly.

A sweet touch was to give each mouse the name of someone from the Tide Mill team, either from its trustees or suppliers. Here’s Nigel, named after the estimable Nigel Barratt.

Spring’s Simon Hazelgrove, with characteristic modesty (yes, really!) declined the opportunity to be remembered in perpetuity as a mouse. But the Tide Mill trustees haven’t let the matter rest there – so Simon turned up for a site inspection this morning to find that the Mill cat has been renamed.

New page size, new paper stock, new finish, new editorial style, new imagery and new design. Our brief was to communicate their wonderful wine offering in a way that would allow them to grow its loyal audience. And one change, whilst tiny, was to us the greatest representation of this relaunch. What had been the Adnams Wine Merchants Catalogue became known, simply, as Winebook.

Why?

Right at the start of the project, we were keen to establish how to maximise the catalogue’s longevity. In an increasingly frenetic age, keepability is an unusual and highly prized thing. When you consider the investment it takes – financial, emotional and in time – for companies like Adnams to develop loyal customer relationships, ongoing touchpoints are a fundamentally important part of any campaign.

Our initial conversations with Adnams marketing team, wine buyers and consumers revealed some fascinating insights into wine customer behaviour, and how it has changed over the years. One thing which has not changed, however, is the desire to learn, to talk and to make notes. Adnams, being one of the first wine merchants to provide really detailed notes in their catalogue, has long been at the forefront of an information-based approach to wine selling.

The website now allows Adnams’s wine team to provide even more detailed notes as well as video wine tastings, interviews with wine makers and commentary on their approach. This, we realised, has freed the catalogue up to be a more tactile, adaptable document.

We selected a matt, pulpy stock which positively cries out to be written on, creating designated ‘notes’ areas but also designing the pages to allow plenty of scribble room. Through our designers’ use of colour and font, Adnams customers’ notes, doodles and scribbles will add to the character of their Winebook.

Of course, this is entirely appropriate to the new world in which consumers’ opinion counts for a lot and is readily available via social media. In allowing Winebook recipients to document their thoughts, Adnams has demonstrated their willing to embrace this way of communicating with their customers, across all channels.

The book is created to be a proper handbook – providing instant reference and first point information across Adnams’s wines, spirits and beer range, some corporate information and peeps behind the scenes of the wine department. In every way, the old catalogue has become a new beast altogether.

So the term Winebook is a small change, which many will not even notice, but which to us is a proclamation of something really quite important: innovation.

It is the fourth time Pratchett has been nominated for the prize, having previously been shortlisted for his novels Thief of Times (2002), Going Postal (2005) and Thud (2006). John O’Farrell and Julian Gough both appear on the list for a second time, whilst Sue Townsend and John Lanchester are newcomers.

Please follow Bollinger’s blog for further information about the shortlisted novels, their authors and critics’ reactions.

You can also read about this on the BBC news site, which has provided a great link through to Spring’s Experience Bollinger site.

Guildhall cellist, Michael Petrov, will be accompanied by Rosie Richardson as they perform a varied repertoire of Beethoven, Brahms, Debussy and virtuoso works by Chopin and Bartok.

Highlights of the third season of the Southwold Concert Series have included a Christmas Extravaganza, involving West End stars and a number of local musicians. More recently the world-renown Sacconi Quartet delighted their audience one afternoon in February.

The fourth season, which will begin this autumn, promises to be equally varied and entertaining. Nathan Williamson, the series’ artistic director, is busily arranging for musicians from across the world to perform in Southwold.

Tickets for this Saturday’s concert cost £12 and can be purchased on the door or in advance from Lucy at Spring on 01502 726 161.

Here’s our effort, as reported by the East Anglian.

Spring fielded a willing, if somewhat trepidatious, team. They were not particularly selected for their athletic prowess, more for the fact that they didn’t hide quickly enough when names were called.

We are pleased to report that so far we are leading the field for throwing triathlon and basketball, and not for the sack race.

The jury is still out (possibly never to return) on the synchronised swimming, but we won gold in our minds when Dance East retweeted and PRAISED our efforts. That’s victory.

For as you relax, they will be some way along their 100 mile cycle ride around Suffolk in aid of Action Medical Research, Suffolk Sunrise.

In his youth, Simon cycled from Winchester to Israel ‘to go to a party’ (apparently he wanted to save the fare) so this shouldn’t stretch him too much.

As for Lucy, she’s become a spin fan since the arrival of Gem Fitness in Southwold, and is planning to be home for lunch.

If you want to cheer them on, you can see the route on the Suffolk Sunrise site. But if you’d rather enjoy that cuppa, perhaps you’d like to sponsor them – if so, please email lucy.aldous@springagency.co.uk or call 01502 726161. Thank you!

This was the second night of projections by Spring for Adnams, as part of our campaign to launch their Pale Ale, Ghost Ship. This time, it was a guerilla projection, with a small team and a van showing the film across Norwich.

Since launch, the twitter campaign and youtube video have both drawn large numbers of entrants and views, a fitting success for a fabulous product. Cheers!

This four day community event will see a range of activities for locals and visitors to enjoy, bringing out all that is best about our lovely town to celebrate the Queen’s 60-year rein. Our brand was selected by the Town Council and Jubilee Committee from a number of proposals.

We are delighted to have had the opportunity to contribute to this very special celebration.

The first sign of trouble was an eerie sound and unexpected pulsing lights, appearing to emanate from the lighthouse. But why were they shining on dry land?

Soon the whole building became possessed with contorted faces, then filled with water and suddenly, to the shock of all who saw, exploded out onto East Green. And what took its place chilled us to the marrow…

Spring has worked to arrange this haunting over the course of several months and it marks the launch of a two week consumer twitter campaign which allows followers to win prizes and see the video of this event via the hashtag #showmetheghostship