The Marriage family have been milling quality flours in Chelmsford since 1824 and their range of stoneground and organic flours is sought out by discerning home bakers and professionals alike.

Following a competitive pitch, Spring was delighted to be chosen by to develop a marketing strategy, new creative approach for the brand and subsequent plan for the year.

Spring has been working with the Marriage’s team to agree objectives, brand values, a tone of voice and a creative thought that will underpin all work. With these in place work has now started on the creative and a launch of the new look is planned for early summer.

Dealing with national brands and retail is all in a day’s work for Spring, so it was hardly surprising that when the Conservative Party was looking for a creative design team to work with them on their conference retail zone we were appointed. The retail marketing invites retailers to set up pop up shops during the annual four-day conference.

Now in its third year, the retail zone has attracted many high street and department stores – Harvey Nichols, Marks and Spencer, Crombie and Blackwells – and reaches a captive market of more than 13,500 delegates, this year at the International Conference Centre in Birmingham.

Spring founder Erika Clegg said: ”It is an enormous coup for a mid-sized agency like Spring, situated outside London, to be awarded this work. It reinforces our ability to produce high-impact work that achieves results.”

Scott Seaman-Digby, from the Conservative Party Commercial Team which first commissioned Spring back in 2008, said: “Spring’s planning process gave them a good understanding of the retail opportunity at conference back in 2008 when they worked with us on the launch of Market Place.

“The success of the retail area over the past three years stands us in strong stead again for Birmingham’s 2012 conference, and we have been delighted to work with the team at Spring again.”

Adnams has repurposed their popular annual wine catalogue, courtesy of Spring, as ‘WineBook’ – a tactile, visually charming and information-rich document that just cries out to have its corners turned down and notes made across its pages.

Spring’s project delivery team has been Nikki Barker, George Bennett and Simon Hazelgrove, with strategic direction from Melanie Welsh and creative direction by Erika Clegg. The project has involved copywriting, design, illustration, artwork and production.

Consumer and Trade catalogues have been distributed this week. Please follow this blog and our website for a full case study soon.

Spring’s event for graduate creatives, GradPitch2012, is building up momentum.

On the evening of July 6th, we will be bringing some of the industry’s biggest names together with the region’s most promising young creatives, providing them with a unique opportunity to mingle, question, learn and showcase their work.

Our judges are:

Damian Ferrar, Global Innovation Director, Imagination

Gary Walker, Creative Director, Abbott Mead Vickers

Greg Quinton, Executive Creative Partner, The Partners

Chris Murphy, founding partner of Fox Murphy/ Balloon Bog

Lisa Walker, Head of Digital Marketing Comms, HSBC

Stephen Bennett-Day, Creative Director, Skive

Ian Cochrane, Non-Executive Director and DBA Expert

Andy Wood, Chief Executive, Adnams

Erika Clegg, founder, Spring

But here’s the catch – there are just 12 spaces for graduate talent.

To enter, we’d like to you send us your ideas about how you would change the design communications world. What’s your thought that’ll make the creative industry sit up and pay attention?

How will you communicate it? It’s a transmedia world, so you can use any media you like to carry your concept.

Please submit your entries by June 11th. Email address for entries is erika.clegg@springagency.co.uk and post is Spring, The Press, 4 Church Street, Southwold IP18 6JG. The 12 attendees will be selected and informed by the 17th June.

These just in: Bex’s beautiful publicity materials for Dance East’s Spectacular Dancing Spiegeltent!

It’s coming to Christchurch Park Ipswich from 1 – 14 July, but what is it?

Spiegeltent (schpea·gael·tent), n. 1. an amazing mirrored tent coming to Christchurch Park this summer. 2. Packed full of daytime dance classes, workshops and spectacular evening dance performances, e.g. absolutely unmissable! [mirror [Dutch] + tent].

Get ready for a fantastic fortnight of workshops and performances in Christchurch Park as part of Big Dance 2012 and Ip-art.  An exciting range of events will be on offer from Baby Boogie Disco and Burlesque, to Hip Hop and Tango. There will also be fabulous Cabaret Evenings, a Retro Disco and lots more. The Spiegeltent will be a great place to enjoy dance, get fit, have fun and learn new skills. If you have never experienced dance, then this summer is a great time to start.

f you would like to receive e-updates about the Spectacular Dancing Spiegeltent send your details to fiona.speed@danceeast.co.uk