Category: East Anglia


Olympic glory for Spring

May 8th, 2012 — 5:07pm

All power to the marketing department at Ensors, who came up with the fabulous if nuts idea of roping Archant into reporting the efforts of companies across East Anglia as they danced, threw paper and played pong on line, all in the name of the Office Olympics.

Here’s our effort, as reported by the East Anglian.

Spring fielded a willing, if somewhat trepidatious, team. They were not particularly selected for their athletic prowess, more for the fact that they didn’t hide quickly enough when names were called.

We are pleased to report that so far we are leading the field for throwing triathlon and basketball, and not for the sack race.

The jury is still out (possibly never to return) on the synchronised swimming, but we won gold in our minds when Dance East retweeted and PRAISED our efforts. That’s victory.

Comment » | Community, East Anglia, Events, Fun, Southwold, Springers

Spring goes the extra (100) mile

May 8th, 2012 — 4:40pm

Think of Springers Simon and Lucy (and Spring research alumnus, Luke Birtwistle) as you enjoy your morning cup of tea in bed next Sunday, 13th May.

For as you relax, they will be some way along their 100 mile cycle ride around Suffolk in aid of Action Medical Research, Suffolk Sunrise.

Picture 4

In his youth, Simon cycled from Winchester to Israel ‘to go to a party’ (apparently he wanted to save the fare) so this shouldn’t stretch him too much.

As for Lucy, she’s become a spin fan since the arrival of Gem Fitness in Southwold, and is planning to be home for lunch.

If you want to cheer them on, you can see the route on the Suffolk Sunrise site. But if you’d rather enjoy that cuppa, perhaps you’d like to sponsor them – if so, please email lucy.aldous@springagency.co.uk or call 01502 726161. Thank you!

Comment » | CSR, Community, East Anglia, Fun, Springers, suffolk

Friday night hauntings, Norwich

May 8th, 2012 — 4:24pm

Friday night in Norwich and everything seemed normal – until the witching hour. Suddenly, the walls of the city were infested with phantom ships, which appeared around Norwich over three hours of the night. Did you see one?

Picture 1

This was the second night of projections by Spring for Adnams, as part of our campaign to launch their Pale Ale, Ghost Ship. This time, it was a guerilla projection, with a small team and a van showing the film across Norwich.

Since launch, the twitter campaign and youtube video have both drawn large numbers of entrants and views, a fitting success for a fabulous product. Cheers!

Comment » | Advertising, Brand, Design, Digital, East Anglia, Events, Fun, Marketing, News, PR, Southwold, Springers, creativity, food and drink

Adnams Ghost Ship returns

May 4th, 2012 — 10:16am

To gasps from the assembled throng, the Adnams brewery was last night overtaken by ghouls, spectres and ghostly galleons.

The first sign of trouble was an eerie sound and unexpected pulsing lights, appearing to emanate from the lighthouse. But why were they shining on dry land?

Soon the whole building became possessed with contorted faces, then filled with water and suddenly, to the shock of all who saw, exploded out onto East Green. And what took its place chilled us to the marrow…

Spring has worked to arrange this haunting over the course of several months and it marks the launch of a two week consumer twitter campaign which allows followers to win prizes and see the video of this event via the hashtag #showmetheghostship

Comment » | Advertising, Design, Digital, East Anglia, Events, Marketing, Social, Southwold, Springers, creativity, food and drink, suffolk

Marriage’s recruit Spring

May 3rd, 2012 — 5:05pm

The Marriage family have been milling quality flours in Chelmsford since 1824 and their range of stoneground and organic flours is sought out by discerning home bakers and professionals alike.

Following a competitive pitch, Spring was delighted to be chosen by to develop a marketing strategy, new creative approach for the brand and subsequent plan for the year.

Screen shot 2012-05-03 at 17.02.38Spring has been working with the Marriage’s team to agree objectives, brand values, a tone of voice and a creative thought that will underpin all work. With these in place work has now started on the creative and a launch of the new look is planned for early summer.

Comment » | Brand, Copywriting, Design, Digital, East Anglia, Marketing, News, Print, creativity, food and drink, suffolk

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