The Marriage family have been milling quality flours in Chelmsford since 1824 and their range of stoneground and organic flours is sought out by discerning home bakers and professionals alike.

Following a competitive pitch, Spring was delighted to be chosen by to develop a marketing strategy, new creative approach for the brand and subsequent plan for the year.

Spring has been working with the Marriage’s team to agree objectives, brand values, a tone of voice and a creative thought that will underpin all work. With these in place work has now started on the creative and a launch of the new look is planned for early summer.

Adnams has repurposed their popular annual wine catalogue, courtesy of Spring, as ‘WineBook’ – a tactile, visually charming and information-rich document that just cries out to have its corners turned down and notes made across its pages.

Spring’s project delivery team has been Nikki Barker, George Bennett and Simon Hazelgrove, with strategic direction from Melanie Welsh and creative direction by Erika Clegg. The project has involved copywriting, design, illustration, artwork and production.

Consumer and Trade catalogues have been distributed this week. Please follow this blog and our website for a full case study soon.

Spring’s event for graduate creatives, GradPitch2012, is building up momentum.

On the evening of July 6th, we will be bringing some of the industry’s biggest names together with the region’s most promising young creatives, providing them with a unique opportunity to mingle, question, learn and showcase their work.

Our judges are:

Damian Ferrar, Global Innovation Director, Imagination

Gary Walker, Creative Director, Abbott Mead Vickers

Greg Quinton, Executive Creative Partner, The Partners

Chris Murphy, founding partner of Fox Murphy/ Balloon Bog

Lisa Walker, Head of Digital Marketing Comms, HSBC

Stephen Bennett-Day, Creative Director, Skive

Ian Cochrane, Non-Executive Director and DBA Expert

Andy Wood, Chief Executive, Adnams

Erika Clegg, founder, Spring

But here’s the catch – there are just 12 spaces for graduate talent.

To enter, we’d like to you send us your ideas about how you would change the design communications world. What’s your thought that’ll make the creative industry sit up and pay attention?

How will you communicate it? It’s a transmedia world, so you can use any media you like to carry your concept.

Please submit your entries by June 11th. Email address for entries is erika.clegg@springagency.co.uk and post is Spring, The Press, 4 Church Street, Southwold IP18 6JG. The 12 attendees will be selected and informed by the 17th June.

Those of you that are familiar with us Springers will know just how much we love the Suffolk coast. Whether it’s a long leisurely weekend stroll through Dunwich Heath, or a brisk walk along the beach at Southwold, we just can’t get enough!

So when the Suffolk Coast & Heaths AONB team approached us to develop a set of brand guidelines, we were delighted to help them communicate the value of this landscape that we love so much. Working to create a set of assets that their partners and stakeholders could use without changing the established logo, Spring has introduced a flexible and relevant colour palette, accessible fonts and a binding tone of voice.

We worked with the AONB team to consolidate and develop their brand for use across a range of communications platforms. We were particularly lucky to have a set of four beautiful woodcuts at our disposal. Designed by local illustrator and printmaker Claire Curtis to mark the 40^th anniversary of the AONB, these woodcuts are the perfect complement to the strong, contemporary colours and graphics of the AONB logo.

The brand guidelines are available for download on the Suffolk Coast and Heaths website.

These just in: Bex’s beautiful publicity materials for Dance East’s Spectacular Dancing Spiegeltent!

It’s coming to Christchurch Park Ipswich from 1 – 14 July, but what is it?

Spiegeltent (schpea·gael·tent), n. 1. an amazing mirrored tent coming to Christchurch Park this summer. 2. Packed full of daytime dance classes, workshops and spectacular evening dance performances, e.g. absolutely unmissable! [mirror [Dutch] + tent].

Get ready for a fantastic fortnight of workshops and performances in Christchurch Park as part of Big Dance 2012 and Ip-art.  An exciting range of events will be on offer from Baby Boogie Disco and Burlesque, to Hip Hop and Tango. There will also be fabulous Cabaret Evenings, a Retro Disco and lots more. The Spiegeltent will be a great place to enjoy dance, get fit, have fun and learn new skills. If you have never experienced dance, then this summer is a great time to start.

f you would like to receive e-updates about the Spectacular Dancing Spiegeltent send your details to fiona.speed@danceeast.co.uk