Archive for October 2010


Think Pink!

October 29th, 2010 — 11:05am

Spring THINK PINK!

Today we’re wearing pink in the office to show our support for breast cancer research.

Unfortunately, breast cancer is now the most common cancer in the UK and around 46,000 new cases are diagnosed every year. The good news is that the death rate for women with breast cancer has fallen by almost a fifth over the last decade.

Thanks to improved detection and better treatments, more people are beating breast cancer than ever before and now 8 out of 10 female breast cancer patients survive their disease beyond five years.

So show your support today by wearing your brightest pink and don’t forget to donate to Cancer Research!

Spring DONATE!

Comment » | Springers

Spring’s up with the lark

October 28th, 2010 — 8:11am

An early start for some of the Springers this morning as we are in the midst of planning Bollinger’s 2011 digital marketing campaign and some in depth work on Christmas and New Year. We arrived in Southwold at the same time as the autumn sun and the market traders, a special time of day in our pretty home town.

market

gun hill

Comment » | Digital, Luxury, Southwold, Springers

Hell’s Angels sue Alexander McQueen

October 27th, 2010 — 2:54pm

I am fascinated to hear via Vogue that Alexander McQueen is being sued by Hells Angels Motorcycle Corporation for misusing their iconic winged deaths head symbol. What may seem like a tribute by this British fashion house clearly feels, to HAMC, like a threat to the brand’s power.

images

This leads me to wonder where one draws the line between an icon and a trademark. I’ve often pondered the issue of that most potent of brand icons, the crucifix, much loved amongst designers and artists. Whilst there is of course a strict legal definition, the slightly woolly statement by the HAMC (“From decades of notoriety, the HAMC marks have acquired very widespread public recognition, consequently they evoke strong and immediate reactions whenever used. The impact of these marks is virtually incomparable, and as a result they have great commercial value.”) doesn’t quite cut the mustard.

Well, these are of course protected, registered trademarks belonging to Hells Angels and that’s a clear line if ever there was one. Many a tattoo parlour will be quaking in its buckled leather boots today.

Comment » | Brand, News

What happens when you Wordle this blog?

October 27th, 2010 — 2:17pm

vert

Comment » | Advertising, Awards, Brand, CSR, Community, Copywriting, Design, Digital, Display, Events, Fun, Luxury, Marketing, News, PR, Press, Print, Property, Research, Social, Southwold, Springers, Web, food and drink, tourism

Meet the Springers: Bex

October 27th, 2010 — 1:55pm

Here’s Bex: when she arrived at Spring as a Senior Designer earlier this year she brought with her a waft of decorum and grace that had, admittedly, been missing from our rather ebullient studio. She’s still an oasis of calm amongst the general bounciness and we love her for it.

bex

Bex, what did you do last night?

I cooked dinner with Johnny (nb this shows confidence in her culinary skills, since Johnny is a chef, fresh to Suffolk from Heston Blumenthal’s Fat Duck) and we then settled down to start our thank you cards. We have 65 to write. It’s quite a job.

Share a joke with us, please.

What do you call an Italian with a rubber foot?

Roberto.

What’s wrong with you?

I need to have all four wisdom teeth taken out. They hurt sometimes and it turns out they’re growing into my jaw. I’m not a fan of hospitals.

What’s your favourite thing about your home?

The fact it’s home! I mean, apart from the fact that it’s beautiful and I love it, it’s the first real home I’ve had in five or six years. It’s so nice to feel that it’s permanent.

And your chickens..?

They don’t have names yet since I can’t tell them apart. They’re all white. There’s a enormous cockerel and we call him… (sniggers all round the studio). Anyway, they’re lovely and he’s very noisy. He woke up at 4am today.

chicks

What’s your favourite bread?

(Not as random as it seems, Johnny the chef is in fact a baker) Johnny makes a beautiful french baguette – it’s light, natural and to die for.

bread

Tell us about your wedding.

We had a beautiful ceremony at Henstead Church, to which I arrived in a green goddess fire engine.

fire engine

Afterwards we went back to the farm and had a massive party in the barn and surrounds all afternoon, with musicians, an ice cream van and games. We were going to do welly wanging but it rained!

There was a huge family feast, with short straws meaning on every table someone drew the short straw and had to serve the cottage pie. There were brilliant speeches when the evening guests arrived and then a mexican wave. Towards the end of the evening we had a bonfire, fireworks and chinese lanterns. And of course there was lots of dancing.

wedding

Comment » | Fun, Southwold, Springers

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